RESIESTRELA launches Communication Campaign: “If it's simple for them, it's simple for everyone”

Resiestrela is launching its new environmental awareness campaign. This initiative comes in response to growing global concern about sustainability and aims to highlight recycling as an essential act for preserving the environment.

Under the slogan “If it's simple for them, it's simple for everyone”, the campaign aims to promote recycling as an indispensable habit that should be ingrained in families and society. Recycling is not just a collective responsibility, but an essential gesture that everyone should adopt. It's a simple action that, if carried out on all fronts, makes a substantial difference to waste management and the protection of natural resources.

Although we are increasingly aware of the benefits of recycling, many adults still show resistance to integrating it into their daily routines, it is children who are at the forefront of this change, questioning the attitudes of their elders and showing themselves to be proactive in defending the environment. They take on the role of awareness-raisers, highlighting the urgency of changing behavior for a more sustainable future.

In this campaign, Resiestrela is calling on all citizens, especially adults, to reflect on their recycling habits and invites them to join the movement that the younger generations are already leading.

The campaign is being shared on social media and on billboards in the municipalities of Almeida, Belmonte, Celorico da Beira, Covilhã, Figueira de Castelo Rodrigo, Fornos de Algodres, Fundão, Guarda, Manteigas, Mêda, Penamacor, Pinhel, Sabugal and Trancoso.

Watch the videos:

Blue Ecopoint: https://vimeo.com/1015693390

Green recycling point: https://vimeo.com/1015694690

Yellow recycling point: https://vimeo.com/1015695114